Digital Marketing

Why Digital Marketing?

Digital marketing, also known as online marketing, is the promotion of brands to potential customers via the internet and other forms of digital communication. This encompasses not only email, social media, and web-based advertising, but also text and multimedia messages as marketing channels. Essentially, digital marketing refers to any marketing campaign that uses digital communication.

Syllabus

MODULE – I INTRODUCTION TO DIGITAL MARKETING
 What is Digital Marketing?,  Basics of Digital Marketing – Overview & Scope,  Platforms for Digital Marketing,
MODULE – II DIGITAL MARKETING AVENUES,  Search Engine Optimization (SEO),  Search Engine Marketing (SEM/Google PPC),  Social Media Marketing (SMM),  Content Marketing,  Email Marketing,  Web Analytics & Visitors Tracking,  YouTube and Video Marketing,  Affiliate Marketing,
MODULE – III SEARCH ENGINE OPTIMIZATION (SEO)
 What is Search Engine Optimization?,  Understanding the basics (Keyword, key phase, search engine rank, link building etc.),  On-Page Optimization,  Off-Page Optimization,  Competitors Analysis,  SEO Audit.
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